9 July 2019

NEWS

DFO. A Retail Sweet Spot.

As one of the leaders for office leasing in Brisbane, we always keep our eye out for upcoming commercial developments and exciting projects, and the recent DFO Jindalee transformation is no different.

“Transforming DFO Jindalee into a premium entertainment & leisure retail destination. DFO Jindalee is undergoing a dynamic transformation thanks to the vision of the owners. Backed by a belief that retailers will thrive in environments best tailored to their strengths and based on a solid foundation of strong relationships, the owner is investing $15 million into redeveloping DFO Jindalee, due for completion in mid-2020. The re-imagined centre is designed to increase visitation from local and destination traffic, offering exciting opportunities to restaurants, cafes and services that are new to both DFO Jindalee and the greater trade area. This redevelopment is transforming DFO Jindalee into an entertainment, leisure retail and dining hub that delivers a fresh community meeting-place and truly celebrates outlet shopping.”

When complete, the centre will include:

• A beautiful entertainment and dining precinct anchored by a six-screen Reading Cinemas, which will feature a 242 seat ‘Titan’ cinema. This will be only the fourth Reading Cinemas in Queensland and the focus of intense marketing activity at launch and ongoing promotion to a wide visitation area;

• An unparalleled concentration of international sports and leisure brands in one location that generate over 70% of centre traffic;

• A fresh layout that takes customers on a simplified journey throughout the centre to ensure consistent exposure for all retail frontages”

Expansive trade area – DFO Jindalee attracts visitation from the immediate Centenary suburbs and Brisbane’s West population areas, plus wider visitation from Ipswich, Logan, Beaudesert and the Darling Downs thanks to its strategic positioning and accessibility from fronting the Centenary Highway. This combined population area is predicted to grow to over 1.4million by 2026*, with the immediate trade area population predicted to grow from 520,885 in 2016 to 677,323 by 2026*.

The retail expenditure in this total trade area is expected to double in size over the same period from $6.33 billion to $12.8 billion**.

The demographics of the main trade area are characterised by young, high income earners, compared to the wider Brisbane average. The redevelopment is your opportunity to capitalise on the growth of DFO Jindalee. DFO Jindalee is projected to achieve estimated sales in the order of $60.3 million (ex GST) by 2020, based on certain occupancy levels, market shares and estimated growth in the apparel expenditure market* For a detailed analysis of the centre’s performance projection and trade area, please download the Market Review and Sales Potential Document prepared for the redevelopment in 2015 and valid until 2020. Few Opportunities Remain – “We are committed to creating a premium outlet retail experience that is exciting, accessible and enjoyable for customers, with retailers who want the best platform for their stores to perform. Capitalise NOW on DFO Jindalee’s new era, central location, easy accessibility and high-profile tenancy mix”